Klaus Winninger has been working as music and cultural journalist since the mid-1980s. He grew up being passionate for music and the printed word – as well as for his continously expanding record, book and magazine collection. He graduated at Salzburg Paris Lodron University and wrote his first music stories and reviews for a city magazine in Salzburg, that closed in long ago, and the local newspaper Salzburger Nachrichten. After that he worked as music critic and author for Austrian & international newspapers, magazines and online media like Der Standard, Club Ö3 Magazin, Wiener, Wienerin, NewMag, Weltwoche or Spiegel Online. He also wrote and created a lot of radio features for legendary Austrian radio shows Ö3-Musicbox and Ö3-Spezial.
The man in question also conducted more than thousand interviews and conversations, often extended and intensive, with renowned, famous musicians, writers and artists like Paul McCartney, David Bowie, Brian Wilson, Burt Bacharach, Kris Kristofferson, Sting, Sade, Elvis Costello, Robbie Williams, Bryan Ferry, Al Green, Joe Cocker, Solomon Burke, Lee Perry, John Lee Hooker, Debbie Harry, Nick Cave, Björk, Blur, Liam Gallagher, Bryan Adams, Michael Hutchence, Jon Bon Jovi, Mick Hucknall, Lenny Kravitz, Lauryn Hill, Per Gessle, Pet Shop Boys oder Kylie Minogue, Neil Young, Roger McGuinn, John Cale, R.E.M., Curtis Mayfield, Jay McInerney, Herbert Grönemeyer, Andre Heller or Frank Zappa.
In the 1990s Klaus Winninger developed the – in that decade – biggest Austrian music & entertainment magazine Libro Journal, which he also directed as editor-in-chief. In 2001 he founded and designed the Austrian music & pop culture magazine now!, a high quality magazine, that he headed for more than ten years and 100 issues as publisher & editor-in-chief. Since May 2013 the (pop-) culture and media expert publishes and writes his own blog Klaus Winningers Beat. He also works for various publishing companies as lector and corrector. So the beat goes on.
Klaus Winninger stays and writes in Salzburg, Austria, where he lives with his family. He still listens to a lot of music daytime & nighttime – preferably, but not only, on vinyl. He prefers reading books, magazines and newspapers printed old-fashioned on paper, but he also surfs the internet, tracking down new information, being still on the right track.